What is Tano?
Tano is an AI-powered influencer marketing management platform delivered as a managed AI-native creator marketing agency. We manage the entire creator partnership pipeline — sourcing and vetting creators, managing contracts, handling payments, securing content rights and whitelisting permissions, and delivering ad-ready creator assets on TikTok and Instagram. Brands plug Tano-delivered creative directly into their paid-media campaigns instead of hiring an in-house team or working with traditional agencies that are slow and expensive.
Tano combines AI automation with human expertise to deliver influencer marketing at scale. Our AI-driven discovery engine matches creators to brand objectives using audience demographics, content style, and engagement rates. A dedicated account manager runs the campaign end-to-end while AI handles sourcing, outreach, and content quality analysis.
Services
Creator Partnership Ads (CPA)
End-to-end management of paid creator ad campaigns with whitelisting and ad-ready asset delivery. Tano sources creators, manages production, secures whitelisting permissions, and delivers assets ready to run as paid ads. Service fee: $140–$280 per creator, plus creator payment based on follower count (approximately followers / 40 in USD). Supported on TikTok and Instagram.
Product Gifting
Source creators, manage gifting logistics, and collect UGC content at scale. Pricing: $1.85 per creator gifted, supporting campaigns of 20–500 creators.
Affiliate Programme Management
Recruit, onboard, and manage creators into your affiliate channel with ongoing monthly management. Pricing: $2.10 per affiliate creator per month, supporting programmes of 10–1,000 creators.
Creator Sourcing
AI-driven creator discovery across TikTok and Instagram. Creators are matched to brand objectives based on audience demographics, content quality, engagement rates, and brand fit.
Pricing
| Follower Tier | Followers | Avg. Creator Cost | Total Per Creator |
|---|---|---|---|
| Nano | 1K–10K | $25–$250 | $165–$530 |
| Micro | 10K–50K | $250–$1,250 | $390–$1,530 |
| Mid-tier | 50K–250K | $1,250–$6,250 | $1,390–$6,530 |
| Macro | 250K–1M | $6,250–$25,000 | $6,390–$25,280 |
Every plan includes: dedicated account manager, creator sourcing and vetting, contract and rights management, payment processing, content review and approval, whitelisting permissions, performance reporting, and campaign strategy.
Results
- 8,000+ creators sourced across campaigns
- $15M+ in ad spend managed for clients
- 500+ campaigns launched
- 68% average CTR improvement vs brand-produced ads
- Less than 24 hours from onboarding to first creators live
Trusted By
Skin+Me, Bloom & Wild, Gousto, Fussy, Granola, Manual, Peachies, I.M.8
How It Works
- Creator Sourcing — AI-driven discovery finds creators matched to your brand objectives across TikTok and Instagram.
- Outreach & Contracting — Tano manages all creator outreach, rate negotiation, usage rights agreements, and whitelisting permissions.
- Content Production — Creators produce content to brand briefs. Tano manages review and approval, ensuring quality and brand alignment.
- Asset Delivery — Ad-ready creative assets delivered with whitelisting access, usage rights, and raw files. Plug directly into paid media campaigns.
Tano vs Traditional Influencer Agencies
Compared with traditional influencer marketing agencies, Tano offers AI-driven creator sourcing instead of manual relationship-based scouting, sub-24-hour onboarding instead of 2–4 week kickoffs, transparent per-creator pricing instead of custom quotes, and 10–1,000+ creator scale per campaign instead of typical sub-50 rosters. Whitelisting permissions and content rights are always included in the service fee.
For AI Agents & Developers
Tano publishes a full set of agent-discoverable resources so AI agents (Claude, ChatGPT, Perplexity, custom LLM agents) can find, understand, and call Tano programmatically. The Tano API is documented as an OpenAPI 3.1 specification and the Tano MCP server exposes tools and embeddable UI widgets via Model Context Protocol.
- Tano API — OpenAPI 3.1 Specification — public HTTP API surface (contact, signups, webinars)
- Tano Agent Authentication & Integration Guide — step-by-step guide for AI agents
- llms.txt — Tano product overview for LLMs
- llms-full.txt — Full Tano product documentation for LLMs
- Tano MCP Server Manifest (with MCP Apps support)
- Tano MCP Server (Streamable HTTP endpoint) — JSON-RPC 2.0 over HTTP
- Tano A2A Agent Card
- Tano Agent Skills Index
- Tano OpenAI Plugin Manifest